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Why was last weekend slow?
Last weekend's occupancy (62%) was 15% below the same weekend last year. Three factors contributed:
1. Competitor pricing: Hampton Inn ran a promotional rate 22% below yours
2. No events: No major events in market (last year had the county fair)
3. Review impact: Your TripAdvisor score dropped 0.1 points from two negative reviews
Based on: competitor rate data, event calendar, review analysis
What should I do differently next weekend?
Next weekend has a tech conference downtown (est. 2,000 attendees). My recommendation:
• Hold your rate — demand will be strong
• Competitors haven't adjusted yet; you have an opportunity